Twitter for Youth Ministry

One of the challenges of using social media is its incredibly rapid evolution. How we use any given medium changes rapidly, and keeping ahead of the curve is challenging.

Twitter, for example, started as a way to check in with friends and tell them what you were doing at any given moment, in 140 characters (including spaces) or less. And of course, many people continue to use it that way. The short 140 character posts are called “tweets,” and anyone who “follows” you on Twitter can see them.

People quickly realized the marketing power of these short updates. Because you can include links to other websites in your tweets, they’re terrific for authors who want to stay in touch with a large group of people (your readers). The fact that you can link to photos, videos, blogs and websites makes it a fantastic portal through which you can connect readers to your other content.

Like any social media, Twitter can be something you do just for fun. It can also be time consuming. In order to use it well, you need a strategy.

Decide on a specific amount of time each week you’ll spend on Twitter. After all, you are a youth worker and you need to create content for the youth, parents, and ministry updates. Twitter allows you to share that content with a larger group of people, but you need to make actually creating content a priority. You may want to start with just 10 minutes a day. Make sure you do at least 10 minutes, but no more than, say 20 minutes. While you need to engage with people via Twitter, you can’t let it take up so much time that you don’t get a chance to create longer content.


2 thoughts on “Twitter for Youth Ministry

  1. I’m pretty steeped in social media. Facebook has become a hub of information, picture sharing and group planning (rather than physical meetings) for ym. Twitter has become a quick way to connect others and update my FB status, as well as comment on cultural things. I promote my blog (which I write regularly) through Twitter, which gets pushed to Facebook, and our youth newsletter (managed by Constant Contact) is pushed through all these mediums except the blog, and is posted on our youth website. I’ve been on all these sites within a few months of their inception. They definitely can be a time suck, though extremely valuable. When coupled with emails, texting and phone (I suggest having a smartphone to manage all these things), you will be able to communicate to everyone in some form or fashion in your community…Oh – and never forget paper in the snailmail, still has my respect, and the most important form of communication – Face to Face.

  2. Pingback: Twitter for Youth Ministry 2 |

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